Nowadays, more and more people feel that traditional schools cannot meet the needs of modern society. To explore this idea, my project aims to create a visual identity for a band-new, ‘future school’. The school is committed to discovering the spark of each student, and each student can choose their own learning path. This project includes advertising videos for the brand, static and motion posters, 3D exhibition booth modelling, and mockup of other scenes. The brand identity revolves around the idea of a whale, to represent swimming in the ocean of knowledge, and exploring a deeper self.

“Be the change you want to see in the world.”

Mahatma Gandhi