Yoana Pavlova

You would probably recognise me for my illustrated design for the Kingston University tote bag 🙂

Safeye – A small business for women’s safety pendants, which can be used when you find yourself in a dangerous situation, where reaching for your phone isn’t an option. It will notify the individual’s friends and family/the police their location through a companion app, when pressed. I was in charge of creating the brand identity and illustrations.

Duolingo False Friends – An integrated campaign that takes fear out of learning by celebrating language mistakes. The audience is invited to share their own funny story via social media. This mini-series of animated stories inspired by people’s funny experiences with classic “false friends” mistakes shows that all this is a natural part of a language learning journey and people should embrace it.

Glazed – Brand Identity for a donut flavoured energy drink.

The Warming Igloo – 3D model and animation, installation proposal for the Canary Wharf Winter Lights Festival.

The Kitchen-19 – My major project about a food experience beyond taste, as food doesn’t taste the same after experiencing the long COVID symptoms of having distorted smell and taste. Restaurant concept and branding to create a safe space for people with this condition called Parosmia, where they can feel understood as well as explore their other senses when eating out. Custom distorted typeface.